Paola Idrontino

RSA Road Safety

Increasing mobile phone usage has highlighted the danger that could arise from driving and using a mobile phone. Drivers should have proper control of their vehicle at all time. Mobile phone conversation, text messaging, making/receiving phone calls and listening to voice messages while driving can cause accidents and will put yourself and other road users at risk.

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Poster campaign


Guerrilla graphics

Text campaign
Drivers should have proper control of their vehicle at all time. Text messaging can cause accidents and will put yourself and other road users at risk. Research has shown that you are more likely to be involved in a car accident if you are using a mobile phone. This campaign use Text Messaging has a media. Messages are send out to people giving statistics of car accidents, deaths and prosecutions to those who use mobile phones while driving TEXT ONE U CAN BE PROSECUTED 4 CARELESS OR INCONSIDERATE DRIVING, IF USING A MOBILE PHONE CAUSES U 2 DRIVE THIS WAY. THE PENALITIES INCLUDE AN UNLIMITED FINE, DISQUALIFICATION AND UP TO 2 YEARS IMPRISONEMENT. TEXT TWO DRIVERS MUST HAVE A PROPER CONTROL OF THEIR VEHICLE AT ALL TIME. U ARE NOT IN FULL CONTROL OF YOUR VEHICLE IF U ARE HOLDING A MOBILE PHONE WHILE DRIVING. TEXT THREE IN 2002 A CAR CRASHED INTO A TRAIN STATIONS KILLING 14 PEOPLE. THE DRIVER WAS TEXTING USING HIS MOBILE PHONE. TEXT FOUR EVERY YEAR A PROVISIONAL FIGURE OF 350 PEOPLE DIE OF A CAR ACCIDENT. 10% OF THOSE ACCIDENTS ARE CAUSED BY USING A MOBILE PHONE WHILE DRIVING. U CAN REDUCE THIS NUMBER. DON’T USE MOBILE PHONE WHEN DRIVING. TEXT FIVE TO DRIVE SAVE U MUST CONCENTRATE. FROM FEBRUARY 2003 USING MOBILE PHONE WHILE DRIVING WILL BE NOT TOLLERATE ANYMORE. U CAN FACE UNLIMITED FINE. TEXT SIX IN 2002 A JOUNG GIRL WAS KILLED WHILE CROSSING THE ROAD. THE MAN RESPONSIBLE 4 HER DEATH WAS USING A MOBILE PHONE WHILE DRIVING. SWITCH IT OFF! TEXT SEVEN FOR YR OWN SAFETY AND THAT OF OTHER ROAD USERS, USE VOICEMAIL OR DIVERT CALLS SO THAT MESSAGES CAN BE LEFT 4 U WHILE YR PHONE IS SWITCHED OFF. U MUST CONCENTRATE. USING A HAND-FREE PHONE WHILE DRIVING WILL DISTRACT U.
Radio campaign
Conversation The driver makes a phone call. Girl:’ hello?’ Driver: ‘hi Paola is Mark!’ G: ‘hi Mark what’s up?’ D: ‘I was just thinking about you and I thought I’d give you a buzz and see how you are!’ G: ‘I ‘m O.K. where are you?’ D: ‘I ‘m in the car. I ‘m just going for some Christmas shopping. Blimey what’s his problem!’ G: ‘are you getting anything for me?’ D: ‘might do if you play your cards right! Listen do you fancy going for a meal?’ G: ’yes I ‘d like to see you soon. I ‘have got a Christmas present for you!’ D: ‘ooh what have you got? You know I always like... CRASH. Tag line: ‘Mark died in that car crash. Please don’t use your mobile phone while driving’.